Next’s latest results are even more spectacularly good than usual. Throughout the debt crisis the company has been one of the leading retail winners, bucking most performance trends and doing the simple things really well. Importantly, it manages its communications brilliantly too. Obviously it is much easier to do this when reporting great results but even so, the company is ultra cautious and very grounded. It uses reassuring language to articulate its numbers, and what the market should expect. As a result, Next is a business with sky high credibility and trust. It’s not just the numbers it delivers but the confidence it fosters in what lies behind them.