With everyone’s attention on the free-for-all in food, there is blood on the floor in fashion. With September unseasonably warm and some high temperatures promised for the end of this week, selling Autumn fashions has proved extremely difficult. This is why there are so many sales on so early in the season.
This warm weather has gone on for so long now that sales lost will not be recovered and everyone’s trading performance will be hit. Of course there is no democracy in the marketplace so some will be hit harder than others. Next’s decision to move to further segment its seasons has been done in very timely fashion. This will insulate it to some extent. M&S is less likely to escape the fallout. In spite of improvements in product quality Marks has found it difficult to make progress, even when demand across the market at large has been reasonably good.